AT THE ROCHE ASSOCIATES, INC.:
- We understand your sense of urgency and can help achieve sustainable occupancy results.
- We focus on turning around underperforming communities.
- We provide a customized approach for each community to dramatically expedite fill-up.
- We substantially increase pre-sales for communities under development, thereby reducing economic risk.
- We can cost-effectively manage the complete fill-up of your community.
Scope & Capabilities
Our overall capabilities include all of the following:
- Due diligence for acquisition of properties
- Development of senior living properties
- Managing senior living communities
- Full-service marketing
About Our Full-Service Marketing Capabilities
The Roche Associates recognizes that results are more important than just planning. Our results orientation has created a “performance-based” business philosophy. This “performance-based” business philosophy has been translated into success after success for our clients.
Results, not just promises, and dedication to client satisfaction are the reasons why we have continued to be the first choice as planning or marketing consultant for the limited number of clients we accept each year.
We offer a full range of planning and marketing services including:
- Marketing and sales audits
- Feasibility & market assessment studies
- Review & critique of proposed projects
- Regulatory compliance services
- Zoning approval presentation and campaign organization services
- Preparation of detailed, customized marketing plans
- Consumer and referral party market research
- Strategic planning services
- Focus groups
- Test marketing
- Copy writing and scripting
- Direct mail
- Newsletters and press releases
- Graphics and ad design
- Logo and letterhead design
- Brochures
- Orchestration of advertising & media campaigns
- Press conferences
- Public relations
- Sales promotions
- Set-up of sales offices
- Recruitment and training of sales staff
- Sales & admissions oversight
- Telemarketing
- Slide shows and video presentations
- Television and radio advertising
- Creation & placement of newspaper, magazine, trade journal, yellow page advertising
Our expertise is effective orchestration of your planning and marketing. We can help you figure out what product to bring to market, how to get it approved or licensed, how to price it, and, most importantly, how to position it in today’s competitive senior living marketplace. Through working with a network of creative professionals and advertising production houses, The Roche Associates can deliver the mix of marketing services to meet the demands of your situation.
The Roche Associates’ success story in marketing senior living communities continues to earn our company honors and recognition from its professional peers. The Roche Associates has won numerous national Mature Market Media Awards for its promotion and advertising efforts on behalf of its senior housing and health care clients.